Actionable Analytics in TV and Media


In today’s era, with large grids of EPGs, hundreds of channels and multiple OTT services, consumers are constantly overwhelmed with content. There is a need for content discovery systems that use extended analytics to predict their potential interests spanning across live, VOD, time-shifted and OTT content. Even though many Pay TV operators could potentially gather a lot of user data, the information is mostly unstructured, and turning this raw data into insights that can drive business decisions is difficult. Operators need powerful insights from the data, to improve the user experience while generating a higher return on their marketing and content investments. Read more about how actionable analytics addresses this challenge and enables service providers to make sound business decisions about content acquisition, marketing, promotions and upsell to different audiences by leveraging rich data sets and through rigorous testing.

White paper sponsored by Ericsson.

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