Enhancing Revenues by Mining Subscriber Data

Enhancing Revenues by Mining Subscriber Data

Cable operators have long collected data on the operation of their networks. Such data has helped warn of impending problems or assisted in overcoming failures to ensure reliable service delivery.

However, as digital service competitors in the telco and over-the-top (OTT) worlds have demonstrated, information on what subscribers are doing with the services they receive can prove invaluable. OTT providers in particular are well-positioned to gather and mine such data to improve their offerings and sales strategies. Cable operators, unfortunately, often find they are not.

Most cable operators have realized the potential of gathering and mining subscriber data, sources say. The question now is how they intend to do it.

Read this Special Report and learn:
1) The uses operators are making of usage data
2) The three pillars of data mining and analysis
3) Are you concerned enough about security?
4) How to mine data without upsetting subscribers.

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