Pay TV-Optimized OpenStack Platform Maps a Viable MVPD Path to the Cloud


Consumer demand for access to pay TV services, wherever they are and no matter what device they’re using, has brought MVPDs (Multichannel Video Programming Distributors)  to the point where a much more efficient approach to delivering and monetizing multiscreen distribution of live and on-demand content must be found. Operators not only need to streamline support for multiscreen distribution of their premium content; they must be able to cost effectively capitalize on the capabilities of IP technology to deliver more compelling versions of their services with new features such as personalized navigation, nDVR and addressable advertising. RGB’s CloudXtream has eliminated the barriers to scalability, best-of-breed applications integration and monetization of multiscreen services while reducing costs of equipment and operations without compromising quality. As a result, MVPDs no longer need to hold back in their embrace of the cloud.


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