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  1. Touchdown for OTT

    OK, maybe it's premature to call it a touchdown, but last Sunday's live streaming of the Bills/Jaguars football game in London was definitely a big-yardage gain. The game , streamed live via a partnership between Yahoo! (NASDAQ:YHOO) and the NFL, represents a significant advance in OTT video . The advance is less a technological victory (there were some complaints about buffering, etc.) than a success in breaking down business barriers. The event was the first free, global live stream of a regular season NFL game. The Super Bowl has been live streamed since 2011 , and other major sporting events such as the Olympics and soccer's World Cup have followed suit. To the NFL and Yahoo, it made a lot of sense to use last week's London game as an OTT experiment. The UK game traditionally draws a relatively small viewership compared to other regular season games, to say nothing of the playoffs and the Super Bowl. Also, the time difference between the UK and the States meant that the game was happening on Sunday morning Stateside, usually an off-peak time for Internet traffic, meaning a lower likelihood of Internet bottlenecks. So there was little to lose and potentially much to gain. And gain they did: The game garnered more than 15 million unique viewers and more than 33 million total views across all devices. And there's more: The audience data available for streamed content are far deeper than those for over-the-air broadcast, and even most pay TV broadcasts. In short, OTT lets the content owner and advertisers learn far more about who and where the audience is. Given those double wins, the NFL just might be inclined to expand the OTT availability of other regular season games. The NBA, MLB and NHL already do so to one degree or another, with Major League Baseball arguably leading the way . But pro football draws far more TV viewers than any of the other major televised sports in the United States - according to Sports Media Watch, nine of the top 10 most-watched U.S. sporting events so far this year have been NFL games. Thus, for Internet service providers, the Bills/Jaguars game is a bit of a wake-up call. Web traffic can be expected to surge if live streaming of regular NFL games goes mainstream. For example, OpenVault reported game time statistics that reflect an average increase of nearly 20% in data consumption across its global customer base as compared to normal Sunday usage. Now multiply that by all the other regular season games, many of which run concurrently, and you can quickly see where things are headed. That gigabit Internet that everybody's wondering what to do with? Now we know.

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    Mon, 2 Nov 2015

  2. Report: Netflix, Google, Facebook Lead Web Traffic

    According to Sandvine 's (TSX:SVC) latest Global Internet Phenomena Report focusing on North America and Latin America, Netflix 's ...

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    Thu, 28 May 2015

  3. Sandvine: Netflix Still Dominates Web Traffic

    According to Sandvine 's (TSX:SVC) "Global Internet Phenomena Report 2H 2014," Netflix still dominates downstream Internet traffic in ...

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    Thu, 20 Nov 2014

  4. 2013 - The Year of Follow-Me TV

    OK, "TV" is not the right word any more, but it worked for the title. I'd like to say "follow-me video" - does that work? Regardless, due to the amazing shiny boxes (SBs) in my life, this year I was never far from ...

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    Mon, 23 Dec 2013

  1. Wireless Security: an Elephant in the Room

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    Wed, 8 May 2013

  2. Rural Web Traffic Up 53%

    According to the latest "Calix (NYSE:CALX) U.S. Rural Broadband Report," based on Internet traffic information from more than 65 U.S. communications service providers from April through June of 2012, Internet traffic generated by rural consumers grew 53% quarter-over-quarter.Video streaming ...

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    Wed, 19 Sep 2012

  3. Cisco: Web Traffic to Quadruple by 2016

    According to Cisco's (NASDAQ:CSCO) annual "Visual Networking Index (VNI) Forecast," by 2016, annual global IP traffic is forecast to be 1.3 zettabytes, or a trillion gigabytes. The projected increase of global IP traffic between 2015 and 2016 alone is more than 330 exabytes, which is almost equal ...

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    Wed, 30 May 2012

  4. March Madness Pumps Multiscreen Web Traffic

    comScore released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials. The study, which analyzed browser-based (i.e., non-app) page views to the sports content category, indicates that consumers dramatically increased their access of ...

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    Fri, 23 Mar 2012

  5. Asia Pacific Web Traffic Set to Explode

    Informa estimates that users in Asia Pacific generated approximately 67,000 petabytes (PB, 1015 bytes) of Internet traffic in 2010 and forecasts that this volume will rise to almost 530,000 PB in 2015. This volume means that the region's users generated, on aver...

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    Thu, 22 Dec 2011

  6. Sandvine: Entertainment Tops Web Traffic

    Top trends noted in Sandvine's 10th "Global Internet Phenomena Report: Fall 2011" include increased Netflix and over-the-top (OTT) services adoption, the market penetration of revenue-replacement applications, an overall increase in mobile marketplaces, and the ...

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    Wed, 26 Oct 2011

  7. Cisco: Web Traffic to Quadruple by 2015

    Cisco predicts that the number of network-connected devices will be more than 15 billion, twice the world's population, by 2015. In the fifth annual "Cisco Visual Networking Index (VNI) Forecast (2010-2015)," the company also said the total amount of global Inte...

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    Wed, 1 Jun 2011

  8. Sandvine: Netflix Largest Source of Web Traffic

    Sandvine released its "Global Internet Phenomena Report: Spring 2011," including Internet trends from North America, Latin America and Europe, with specific spotlights on events such as Netflix adoption and on-demand. Overall results since the last report in the...

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    Tue, 17 May 2011

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2016 SCTE Cable-Tec Expo Wrap Up

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