Video On Demand Ads

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  1. FreeWheel Debuts VOD Ad Pilot

    Comcast (NASDAQ: CMCSA ) subsidiary FreeWheel has launched a VOD Pilot to enable video programmers to manage VOD ads alongside IP/digital ads and set-top box TV ads within the same platform and take advantage of unified inventory within the FourFronts Premium Marketplace. The initiative is in collaboration with Canoe. The pilot is intended to unify digital, VOD, and linear. In addition to managing their own direct sold unified campaigns on digital and cable VOD ad impressions, pilot participants will have the ability to grant sales rights on unified digital and cable VOD ad impressions through the FourFronts Premium Marketplace.

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    Wed, 10 Jun 2015

  2. Broadway, Canoe Team on VOD Ads

    Broadway Systems , a provider of advertising management software for cable and TV networks, announced a partnership with Canoe ...

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    Sat, 11 Apr 2015

  3. AdGorilla Taps ATEME for Transcoding

    AdGorilla , which provides managed daily encoding of advertising content, has chosen ATEME's TITAN transcoding software to upgrade the services it provides to its clients, including dynamic linear and video - on - demand advertising , TV Everywhere addressable ad insertion and single-box linear ad ...

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    Mon, 22 Sep 2014

  4. Bright House Draws BlackArrow for VOD Ads

    Bright House Networks has selected BlackArrow 's Advanced Advertising System to manage the execution of dynamic ad insertion (DAI) in ...

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    Mon, 28 Jul 2014

  1. BlackArrow Forms Ad Advisory Board

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    Wed, 18 Sep 2013

  2. The Broad World of Advanced Advertising Moves Forward

    For cable operators, speaking about advanced advertising as a single issue is a vast over-simplification. In reality, advanced advertising is a continuum, from approaches that are here today - such as inserting ads in VOD streams - to more exotic use cases for w...

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    Wed, 6 Mar 2013

  3. TelVue Connect

    TelVue Connect is a broadcast content management system (CMS) with cloud-based content aggregation, transcoding, metadata and schedule management. Since no local ingest is required and there is no need for delivery of physical media, operators can support a larger number and geographically wider ...

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    Tue, 2 Oct 2012

  4. SeaChange, Avail-TVN Target Multiscreen Ads

    SeaChange International (NASDAQ:SEAC) and Avail-TVN are using the Cable Show to demonstrate an ecosystem for targeted advertising in broadcast and on-demand streams viewed on TVs, PCs and tablets.Taking advantage of the SCTE 130 specification, the companies are enabling Avail-TVN provisioned ...

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    Tue, 22 May 2012

  5. TWC Draws BlackArrow for Dynamic VOD Ads

    Time Warner Cable (NYSE:TWC) has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content. TWC is the first cable system operator to use BlackArrow's Ad Router to redirect ad requests to third-party Ad Decision Services for real-time ...

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    Fri, 18 May 2012

  6. Avail-TVN Intros Mid-Roll VOD Ads

    Avail-TVN announced its new digital ad insertion (DAI) content preparation services for VOD assets. Building upon its Advanced Advertising Insertion and Marking service (AAIM), Avail-TVN now provides mid-roll content marking and stream conditioning services to the encoding and editing workflow, ...

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    Fri, 18 May 2012

  7. Concurrent Aims for Dynamic VOD Ads

    Concurrent's latest software release for its MediaHawk VX multiscreen video delivery system is designed to allow operators to insert unique advertisements in individual VOD sessions at any point during playback.Insertion of mid-roll, pre-roll and post-roll ads within VOD sessions can be directed ...

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    Thu, 5 Apr 2012

  8. Rogers Taps SeaChange for Dynamic VOD Ads

    SeaChange International announced that Rogers Communications is dynamically inserting advertisements into Rogers On Demand program streams during mid-roll breaks, achieving a first among TV operators in North America. As one of the systems integrators supporting Rogers, SeaChange added its ...

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    Tue, 13 Mar 2012

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