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  1. OTT: User-Generated Video on the Upswing

    According to OTT research from Parks Associates, nearly 35% of U.S. broadband households watch user-generated video online, on sites such as YouTube, Vimeo, and Dailymotion, more than 10 days per month. Three-fourths of U.S. broadband households access such content at least once per month. "Today's home entertainment is all about personalization. Consumers now expect video, music, and gaming experiences to adapt to their needs, including anywhere, anytime, and any device access. Successful services are extending personalization into all aspects of the service experience and features," said Brett Sappington, Parks' senior director of research. "Competition for customers and revenues will become even more intense in the future. New personalization technologies are driving simplified authentication, increased consumption, greater viewer engagement, and enhanced revenue generation." Among the findings: Men watch user-generated online video more frequently than women, with men watching 11 days per month compared to less than nine days for women. Among viewers of user-generated online video, 22% indicate they are very likely to use an ad blocker to circumvent online video advertising. While virtually all U.S. broadband households are active online and visit sites with online advertising, only 17% believe that their online activity is tracked for marketing purposes. The research house has also examined the emergence of live streaming through apps like Facebook Live and Periscope to analyze its impact on the OTT video space. "Live streaming via mobile apps is in its early days - only 11% of U.S. broadband consumers indicate they have live streamed video using a live streaming app, while 13% of consumers have watched live streamed video on a mobile app," said Glenn Hower, Parks' senior analyst. "However, this developing market has already had its first big casualty, as Meerkat, which brought live streaming apps to the consumer market in 2015, exited this space following the success of Twitter's Periscope and Facebook Live and YouTube's announcement of its upcoming live mobile streaming technology. Meerkat's demise came in part because of the app's lack of primary social media interaction for creators, which underscores the importance of built-in personalization and interactive capabilities in this new media world."

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    Thu, 6 Oct 2016

  2. ANSI OKs SCTE 35

    The American National Standards Institute has approved ANSI/SCTE 35 2016, "Digital Program Insertion Cueing Message for Cable." SCTE 35 ...

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    Tue, 19 Jul 2016

  3. Global OTT Revenue to Hit $65 Billion in 2021

    According to Digital TV Research, global OTT TV and video revenues will reach $64.78 billion in 2021, up from $4.47 billion in 2010 and ...

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    Mon, 18 Jul 2016

  4. Cord Cutting Not Just about Price Any More

    According to Limelight Networks' (NASDAQ:LLNW) semi-annual "State of Online Video" research report, as consumers find themselves with a ...

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    Wed, 22 Jun 2016

  1. Ad Blockers Imperil Internet Video Revenue

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    Wed, 22 Jun 2016

  2. Ad Systems Aims to Expand Ad Insertion

    Adaptive Ad Systems (OTC Markets:AATV), a provider of digital video ad insertion technology, says its wholly owned subsidiary, Ad Systems ...

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    Tue, 14 Jun 2016

  3. Middle East/Africa SVOD Revenues to Climb Tenfold

    According to Digital TV Research , subscription VOD (SVOD) revenues in the Middle East and Africa region (MEA) will increase tenfold from ...

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    Tue, 10 May 2016

  4. Brits Shifting from DVDs to Streaming Video

    According to Strategy Analytics , this year, for the first time, Britons will spend more on streaming video subscriptions and film/TV downloads ...

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    Fri, 6 May 2016

  5. OpenTV Sues Yahoo! over Video Patents

    The Kudelski Group 's (SIX:KUD.S) OpenTV subsidiary has filed patent infringement counterclaims against Yahoo! in the U.S. District Court ...

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    Tue, 12 Apr 2016

  6. Anvato Aims to Block Ad Blocking

    Anvato says ad blocking technology presents little risk to customers of its Media Content Platform (MCP) technology because of its dynamic ...

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    Tue, 8 Dec 2015

  7. OTT Ad Revenue to Quadruple by 2020

    According to the Diffusion Group , revenue from OTT video advertising - that is, commercial advertising placed in full-length TV-quality ...

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    Thu, 9 Apr 2015

  8. Younger Viewers Find Targeted Ads Invasive

    According to a survey on online video and TV from STRATA , younger audiences feel that targeted ads are more intrusive than their older ...

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    Tue, 15 Jul 2014

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4K 4 U: How to Prepare for UltraHD Video

4K/UltraHD video is coming - consumers are buying the TV sets, and more content is becoming available. Watch this informative Hangout on demand by clicking the link above.

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