Over-The-Top

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  1. ABI: Service Providers Embracing OTT Video

    According to ABI Research, service providers are decreasing marketing on their cable, satellite, and IPTV products that offer managed quality of service (QoS) in favor of new products that use over-the-top (OTT) technologies to compete with Amazon (NASDAQ:AMZN) and Netflix (NASDAQ:NFLX). With OTT competition significantly increasing in mature pay TV markets, ABI forecasts that live linear OTT video services will grow to approximately $7 billion dollars of worldwide revenue by 2021, from a little more than $1 billion in 2016. The most recent OTT service launch is DirecTV Now, an AT&T (NYSE:T) national product with live linear TV. "These services meet the consumer demand for anytime, anywhere programming and mobile-centric viewing while targeting a larger national audience," said Sam Rosen, managing director and vice president at ABI Research. "The services fit within carriers adopting mobile-first mindsets as mobile subscriber bases and revenues exceed fixed line revenues, largely due to per-consumer as opposed to per-household connections. This helps win the battle for exclusive content rights, but poses strong technical challenges." Among those technical challenges are developing robust content management systems, video transcoding and storage pipelines, application ecosystems, and piecing together adequate video distribution networks. Others include QoS assurance, network congestion management, content protection including analytics-based protection, such as modules which limit password sharing, and business analytics. As mobile video consumption increases, mobile operators are exploring policy-based approaches to meet customer expectations and manage the effects of video services on mobile data caps. The technical challenges are so significant that many operators have made significant investments in technology platforms. AT&T/DirecTV purchased Quickplay Technologies to gain better control of its OTT launch. Even so, some outages occurred as the platform scaled. Disney took an equity stake in BAMTech (formerly MLB Advanced Media) to have better strategic control over its syndication platform. "Despite the technical challenges, OTT services help pay TV operators attract cord-cutters with a cheaper pay TV alternative, as well as next-generation customers who never planned to subscribe to a traditional pay TV service," said Khin Sandi Lynn, industry analyst at ABI. "Live OTT services, particularly sports packages, continue to gain the most traction, as they allow customers to watch the same live programs that they receive through pay TV services at a fraction of the cost."

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    Thu, 19 Jan 2017

  2. Russian OTT Provider Deploys Elemental

    MegaFon, a telco and mobile operator in Russia, is using Elemental Technologies for its MegaFon.TV over-the-top (OTT) TV service, which has ...

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    Fri, 13 Jan 2017

  3. Shaw Looks for BlueSky TV via Comcast X1 Platform

    Canadian cable operator Shaw Communications Inc. has unveiled another offering that leverages Comcast's X1 platform. Shaw BlueSky TV, a new premium television product, features such X1-associated advances as voice-activated remote controls and advanced content discovery.

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    Wed, 11 Jan 2017

  4. CES Video Trends: Wheat vs. Chaff

    As the 2017 International CES wraps up in Las Vegas, it's time to sort the wheat from the chaff. Amongst the Internet-connected scarves and WiFi hair brushes (I am not making this up), a number of interesting ...

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    Fri, 6 Jan 2017

  1. Comcast Courting OTT Providers

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    Fri, 6 Jan 2017

  2. TiVo Takes Aim at Ad Management

    At CES 2017 in Las Vegas, TiVo (NASDAQ:TIVO) announced the availability of the Audience Management Platform (AMP), intended to deliver ...

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    Thu, 5 Jan 2017

  3. MaxLinear at CES: CPE Ref Designs, MoCA Deals

    At CES 2017 in Las Vegas, MaxLinear (NYSE:MXL) is announcing several deals and collaborations, including CPE reference designs and MoCA ...

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    Tue, 3 Jan 2017

  4. Cable Grows in Europe Despite Competition

    According to a report from IHS Markit (NASDAQ:INFO) and Cable Europe, the European cable trade association, the cable industry in the ...

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    Mon, 19 Dec 2016

  5. Millennials, Males Lead in Online Video Viewing

    According to Limelight Networks' (NASDAQ:LLNW) fourth semi-annual "State of Online Video" report, Millennials and males are leading the ...

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    Wed, 14 Dec 2016

  6. El sistema de administración de video de SeaChange se implementará en Panamá

    Cable Onda, proveedor panameño de servicios de video, ha elegido una solución de administración de SeaChange International (NASDAQ:SEAC) para gestionar sus redes de cable, over the top (OTT) y video IPTV.

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    Wed, 14 Dec 2016

  7. 'Tis the Season for OTT Turbulence

    According to research commissioned by Paywizard, the proportion of consumers with over-the-top (OTT) video subscriptions has increased ...

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    Thu, 8 Dec 2016

  8. Time for an OTT Aggregator

    Somebody somewhere needs to come out with a cheap OTT aggregation service, essentially an iTunes for online video. It's rather overdue; I hear some variation of this every time I discuss pay TV with people outside the industry.

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    Mon, 5 Dec 2016

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