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  1. Adobe Debuts Multiscreen Ad Planning Platform

    Adobe (NASDAQ: ADBE ) announced its TV Media Management (TVMM) ad planning platform in Adobe Primetime, intended to enable media sellers to better align their interests with advertisers in a multiscreen TV environment. While ad inventory was once sold on the basis of programming characteristics alone, media sellers can now leverage viewer preferences and attributes for audience-based targeting and addressability. At the same time, Adobe TVMM offers analytics and data management that introduce additional variables like seasonality. If the viewership for a show jumps for instance, this can be factored into the ad spend and the amount of impressions advertisers can expect. "As viewers are changing the way they consume their favorite TV content across screens, advertisers and media companies must find improved ways to measure, plan and forecast their advertising in order to maximize the value of that content," said Jeremy Helfand, vice president, Adobe Primetime. "Our TVMM platform capitalizes on the rich data in Adobe Marketing Cloud, enabling media companies to deliver great viewing experiences and letting advertisers target granular audience segments." Features include: Audience-Based Selling: Media sellers can create custom audience packages that take into consideration viewer preferences, programming characteristics and the advertisers' existing audience data. Forecasting Capabilities: A forecasting engine pulls in signals such as seasonal fluctuations in viewership and programming schedules. Media sellers can forecast inventory against specific audience criteria with no change to existing ad tech infrastructure such as data collection and storage systems. Reducing Media Waste: Adobe TVMM addresses differences between third-party audience measurement data and media company targets by enabling audience targeting that aligns closer with the media currency providers to limit media waste.

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    Thu, 15 Dec 2016

  2. Cogeco Taps SeaChange for Multiscreen

    Canadian cable operator Cogeco Connexion has rolled out its latest generation of on-demand video services on the SeaChange International ...

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    Mon, 17 Oct 2016

  3. Sands Shifting under Pay TV's Feet

    According to research from NAGRA and MTM, pay TV, while still growing worldwide, has entered a period of significant change, creating both ...

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    Wed, 14 Sep 2016

  4. Adobe, TDG Eye TV Everywhere Behaviors

    Adobe (NASDAQ:ADBE) and the Diffusion Group have released a report focused on consumer behaviors and preferences around TV ...

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    Fri, 22 Apr 2016

  1. GVTC Selects Synacor for Multiscreen

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    Wed, 2 Dec 2015

  2. Pay TV Ops Embrace Their Soft(ware) Side

    According to a survey from S3 Group , pay TV operators are both struggling with and embracing the shift from hardware to software. S3 ...

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    Tue, 18 Aug 2015

  3. Entone, Zappware Team on Hybrid TV

    Entone and Zappware announced the availability of the Zappware platform on Entone's family of hybrid TV devices. The integrated solution ...

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    Fri, 12 Jun 2015

  4. ARRIS Debuts Carrier WiFi Platform

    ARRIS (NASDAQ:ARRS) has introduced a service provider WiFi solution for extending residential WiFi services to SMB, MDU and campus ...

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    Mon, 11 May 2015

  5. Comigo, Broadpeak Partner on Multiscreen

    Comigo and Broadpeak announced an integrated solution intended to allow IP video operators to deliver live multiscreen TV services, in ...

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    Fri, 1 May 2015

  6. S3 Taking Test Automation to London

    At TV Connect in London, S3 Group [will feature its portfolio of StormTest automation products being used to support delivery of new ...

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    Sat, 25 Apr 2015

  7. Alticast at NAB: Multiscreen, Cloud

    At the NAB Show in Las Vegas, Alticast will focus on simplifying the development and delivery of new, more personalized, multiscreen ...

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    Sat, 4 Apr 2015

  8. KDG Taps Kaltura for Multiscreen

    German cable operator Kabel Deutschland has selected Kaltura 's OTT TV to power its new TV App, a cable-based multiscreen TV service ...

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    Mon, 9 Feb 2015

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