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  1. Churn and King Content

    As much as we like to focus on technology, there's no getting around the fact that in the video world, content is still king. And nowhere is that more apparent than in the churn rates for subscription over-the-top (OTT) video services. While churn is a thorn in every service provider's side, Parks Associates recently reported that churn rates for some OTT services are up in the 50% range, with a few even higher. Parks thinks content, or lack thereof, is at the root of the problem. Most OTT services have a pretty shallow content pool - sometimes it's more like a puddle - and if subscribers can't find the content they want, they dump the service and try a different one. Although Parks doesn't mention it, another reason for the high churn rates is probably lack of negative consequences from jumping ship. There's no contractual relationship, so a user can become a non-user at will. But a bigger reason is that OTT lives in its own little silo; it doesn't have "hooks" into the rest of your electronic life in the same way that, say, your e-mail address does. Nor does it generally come with a price break if you bundle it with Internet or phone service. It's easy to let go. Getting back to content, Parks' take on the content-to-churn relationship more or less agrees with my own experience. Some while back, we "cut the cord," dropping our cable video service. About a year later, we quietly came crawling back, and it was mainly to get content we couldn't get over the top. For example, Netflix (NASDAQ:NFLX) doesn't have current seasons of the shows my wife likes, and the local broadcasters seldom carry Green Bay Packers football games. Honey, call up Comcast (NASDAQ:CMCSA). Of course, the OTT providers are aware of their content depth problem and are working hard to mitigate it. Netflix, for example, is creating some of its own content. On the content owner side, the NFL has been making noise about offering its own OTT packages, even down to individual teams - kind of a hyper a la carte play. So the content problem is getting better, though it's still a long way from being fully sorted out. In the meantime, subscription OTT services are trying to reduce churn by making their offerings stickier, lately via bundling them with complementary services from other providers. HBO is doing so with its HBO NOW streaming service, bundling it with services from Verizon (NYSE:VZ), Cablevision (NYSE:CVC) and other cable operators ; Netflix is working with a number of cable ops via TiVo (NASDAQ:TIVO). It's also possible that OTT providers will experiment with contractual deals - say, sign up for two years and get the service at a discount. Bottom line here is that lack of content depth is keeping OTT volatile and relatively small in the great scheme of video things. It can't really take off until it has all the same content that's available via a pay TV subscription. Once it does, then the game really changes.

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    Mon, 3 Aug 2015

  2. Cablevision Gets Audience Analytics Patent

    Cablevision (NYSE:CVC) has been issued U.S. Patent No. 9,071,370 for its census-based audience measurement and analytics system. Titled ...

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    Tue, 21 Jul 2015

  3. Industry Eyes Web CPE Energy Efficiency

    Internet service providers, equipment suppliers and retail equipment manufacturers joined the Consumer Electronics Association and the ...

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    Thu, 25 Jun 2015

  4. Cablevision Boosts Web Speeds

    Cablevision (NYSE:CVC) has increased the speed of its core Optimum Online high-speed Internet service to 25 Mbps downstream. The speed ...

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    Tue, 23 Jun 2015

  1. Liberty Global completa la adquisición de Puerto Rico

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    Tue, 16 Jun 2015

  2. Consolidation Creates Cable Wireless Opportunity

    Consolidation in the cable industry could have many rippling effects, one of which is the improved ability for cable operators to viably compete ...

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    Wed, 10 Jun 2015

  3. Liberty distribuirá acciones de LiLAC el 1 de julio

    Liberty Global tiene planes de distribuir una acción de la clase correspondiente de las acciones ordinarias del Grupo LiLAC por cada 20 acciones de Liberty Global poseídas por cada accionista de acciones ordinarias Clases A, B, y C. Se espera que las acciones tipo A y C de LiLAC sigan siendo ...

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    Tue, 2 Jun 2015

  4. Cablevision Audience Analysis: Where Are the Eyeballs?

    With the proliferation of video programming and devices on which to view the content, it is no secret that for many aspects of the cable ...

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    Wed, 27 May 2015

  5. INTX: OTT, Front and Center

    If you had to name just one overarching theme at this year's inaugural INTX show, it would have to be over-the-top (OTT) video: How it ...

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    Wed, 13 May 2015

  6. Cable Quarterlies and Tech Tidbits

    The most recent round of financials are out and the big three, so to speak, were fairly mum on the ending of the proposed merger between ...

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    Wed, 13 May 2015

  7. Cablevision , Hulu Ink OTT Deal

    Cablevision (NYSE:CVC) and Hulu have reached an agreement to offer Hulu's OTT subscription streaming service to Optimum customers ...

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    Tue, 28 Apr 2015

  8. Cablevision Debuts Skinny Bundles, sans Video

    Cablevision (NYSE:CVC) announced the launch of new Internet-focused Optimum product offers designed to provide greater choice and ...

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    Thu, 23 Apr 2015

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Webcasts

The Benefits of Network Monitoring

There's more value in network monitoring than you might think. This webcast will cover the various benefits of monitoring, including how the right monitoring strategy can save time, money, and customer churn. Particular emphasis will be placed on forward and return path monitoring, as well as how the right monitoring ecosystem can add "arti...
( August 28, 2015 / 01:00 PM

Test & Measurement in a Multiscreen World

The provision of any service/anywhere presents test and measurement challenges for cable operators that mix the old and the new. In this webinar we examine how operators can ensure that their multiscreen service rollouts proceed smoothly and maintain the expected quality of experience. In this webcast, sponsored by Tektronix, JDSU and Trilithic...
July 14, 2015

Featured Hangout

Three Technologies, One Conversation

October 28, 2014

Join BTR in an exclusive Google Hangout for a wide-ranging 30-minute informal discussion of the latest in multiscreen video, home gateways, and testing/monitoring of DOCSIS 3.1 and fiber networks.
Sponsored by Alticast, Hitron Technologies, SCTE, and VeEX.

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