Analytics Platform

Home>Topics>Analytics Platform
Refine Results
  1. All
  2. Online Articles
  1. ThinkAnalytics Ties Marketing to Content Discovery

    At CES 2017 in Las Vegas, ThinkAnalytics is previewing ThinkMarketing, a suite of marketing-oriented dashboards and consoles that are integrated with the company's search and recommendations and big data analytics platforms. ThinkMarketing is intended to give pay TV and OTT operators a unified view of the performance of campaigns and key performance indicators (KPIs) and an integrated platform from which to manage recommendations, analytics and editorial programs. The product is designed to let marketing teams drive search and recommendations using real-time results to make updates on the fly to viewer interaction and user interface (UI) across devices and platforms. Depending on the impact of A/B tests and scenarios, users can drag and drop assets to fine-tune the mix of promotions and recommendations, the level of personalization and the viewers' UI. "With many video service providers still running their editorial campaigns using Excel spreadsheets, we see a huge opportunity for businesses to benefit from an integrated platform that provides a 360-degree view of how campaigns impact viewer behaviour and makes it easy for editorial teams to act on that insight," said Peter Docherty, founder and CTO of ThinkAnalytics. "Technology has neglected the creative input of video and TV editorial teams for too long. We are now bringing the power of analytics into the marketing department." ThinkMarketing includes: ThinkEditorial - The campaign management system has an interface that lets editorial and marketing teams create, modify, manage and publish editorial/curated carousels, campaigns and lists via search and drag and drop. If the reaction to the latest James Bond promotion falls flat, for example, it can be replaced with the latest Disney movie. It also includes features such as optional blackout periods, descriptions and rules based on a number of conditions that can be combined - such as time zones, language, age, time of day - targeting specific customer segments. With traffic-light color coding, editors can see at a glance the status of assets and active, expired and pending campaigns. ThinkConsole - The dashboard lets users modify the viewers' UI, based on the results of A/B testing or other new viewer interactions without needing to enlist the help of the IT team and without making changes to other systems. The range of techniques and UI use cases that are available in the ThinkAnalytics platform - including editorial promotions, popular movies, personalization - can be created, modified, moved around and managed from a central dashboard.

    Online Articles

    Online Articles

    Fri, 6 Jan 2017

  2. Verimatrix Intros Analytics Evaluation Program

    At IBC in Amsterdam, Verimatrix announced the availability of a quick-start evaluation program for its Verspective Operator Analytics product ...

    Online Articles

    Online Articles

    Tue, 6 Sep 2016

  3. Troubleshooting in a Multi-Services World

    By Huw Price-Stephens, Mariner - How can operators can best monitor and analyze the complex nature of today's evolving pay TV offerings ...

    Online Articles

    Online Articles

    Thu, 7 Jul 2016

  4. Verimatrix Offers Video Analytics Suite

    At the NAB Show 2016 in Las Vegas, Verimatrix has formally launched its Verspective Operator Analytics solution, a suite of subscriber intelligence tools designed to emphasize data security and integrity as a foundation for actionable intelligence.

    Online Articles

    Online Articles

    Tue, 19 Apr 2016

  1. ThinkAnalytics Thinks Big (Data)

    Online Articles

    Online Articles

    Sat, 19 Dec 2015

  2. PeerApp to Show Caching, Analytics

    At CommunicAsia2015, PeerApp will demonstrate its Internet video and data content solutions for telco, cable and mobile operators. Recent ...

    Online Articles

    Online Articles

    Sat, 30 May 2015

  3. FourthWall Inks Set-Top Data Deal

    Starcom MediaVest Group and FourthWall Media announced a partnership granting agency access to anonymous, non-aggregated ...

    Online Articles

    Online Articles

    Thu, 5 Feb 2015

  4. EXFO Releases Open Analytics Platform

    EXFO (NASDAQ:EXFO) unveiled an open analytics platform intended to offer an approach to quality management through adaptable ...

    Online Articles

    Online Articles

    Mon, 2 Feb 2015

  5. Digitalsmiths Debuts Video Analytics

    Digitalsmiths announced the release of Seamless Insight, a reporting and analytics platform designed for video service providers and content ...

    Online Articles

    Online Articles

    Thu, 4 Dec 2014

  6. IneoQuest Shows Analytics, Monitoring

    IneoQuest Technologies is featuring its solutions for Monetizing the Video Experience at the SCTE Cable-Tec Expo in Denver, including its ...

    Online Articles

    Online Articles

    Mon, 22 Sep 2014

  7. Big Data is a Big Priority

    As competition explodes, cable operators need to learn more about their subscribers and the performance of the networks that serve them ...

    Online Articles

    Online Articles

    Wed, 11 Jun 2014

  8. Ericsson Upgrades OSS with Cloud, Big Data

    Ericsson (NASDAQ:ERIC) has upgraded its OSS/BSS offerings with cloud technology and big data analytics. The company's Cloud Manager 2.0 ...

    Online Articles

    Online Articles

    Mon, 2 Jun 2014

Get More Results

Webcasts

Test and Measurement Trends

This webinar will take provide an overview of major trends in test and measurement for cable operator networks with a deep dive into areas of significant int...

Deploying and Maintaining DOCSIS 3.1

A growing number of operators are readying their first deployments of DOCSIS 3.1 technology. This webinar offers insights into what operators should know as ...

Date:February 16, 2017

Improving Multiscreen Services

This new collaboration between SCTE/ISBE and BTR begins with a look at how to overcome the challenges operators have discovered as they meet subscribers' req...

January 19, 2017
Sponsored by

Featured Hangout

4K 4 U: How to Prepare for UltraHD Video

4K/UltraHD video is coming - consumers are buying the TV sets, and more content is becoming available. Watch this informative Hangout on demand by clicking the link above.

Sponsored by Verimatrix.

FEATURED COMPANIES


Visit Our Buyer's Guide