Ad Insertion Technology

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  1. Ad Systems Aims to Expand Ad Insertion

    Adaptive Ad Systems (OTC Markets:AATV), a provider of digital video ad insertion technology, says its wholly owned subsidiary, Ad Systems , has completed a multi-system upgrade it began in January. System-wide deployment of its newest proprietary technology is intended to effectively double the number of cable TV channels available for ad insertion. Ad Systems provides installed equipment and local, regional and national advertising and advertising management services for local system sales. Revenue from 30- and 60-second ad sales run locally on cable TV networks such as ESPN, TNT, TBS, and 40+ others. The company says its proprietary ad insertion technology is operating in more than 140 contracted cable systems. "Creating new video advertising real estate was the goal of this upgrade," said J. Michael Heil, chairman and CEO of Adaptive Ad Systems. "Delivering new and under-utilized markets, as well as consumer audiences hungry for local and regional advertising opportunities, has always been our strength. We're glad to see substantial incremental revenue for both our video partners and shareholders and pleased with the deployment and success of our newest operating system."

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    Tue, 14 Jun 2016

  2. Imagine Unveils Unified Distribution Initiative

    At the NCTA 's INTX show in Boston, Imagine Communications unveiled a unified distribution initiative, the primary objective of which is to ...

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    Wed, 18 May 2016

  3. Imagine Gets Ad Insertion Emmy

    Imagine Communications has been awarded an Emmy for "Pioneering Optimization of Advertising Placement in Single Channel Linear ...

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    Tue, 12 Jan 2016

  4. VOD Ad Potential $1 Billion

    According to a report from Rentrak, VOD is at the tipping point of becoming a major ad medium. The report indicates that free on-demand (FOD) content experienced 17% growth in 2011 to 6.8 billion transactions. With an average of 5 hours and 17 FOD TV shows or videos watched per month, the potential ...

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    Thu, 19 Apr 2012

  1. Taming Multiscreen Ad Complexity

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    Wed, 21 Sep 2011

  2. SCTE Ad Standards Garner an Emmy

    The SCTE has been named a recipient of an Emmy Award for Technology and Engineering by the National Academy of Television Arts & Sciences for its work in the development of the SCTE 35 and SCTE 104 standards. At the 63rd Annual Technology & Engineerin...

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    Thu, 8 Sep 2011

  3. Panache Streams Interactive Multi-Screen Ads

    Panache, a digital video advertising fulfillment provider, has launched what it says is the industry's first digital video ad insertion technology for the HTTP live streaming (HLS) standard at the Cable Show. The technology is designed to enable publishers and a...

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    Wed, 15 Jun 2011

  4. Ad Sys to Deploy in all 63 Crystal Broadband Systems

    Ad Systems Communications (www.adsystemscatv.com) has added all of Crystal Broadband Networks' 63 systems in five states to its contract to install its proprietary, patent pending cable TV ad insertion technology . The deployments are scheduled for the remainder ...

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    Fri, 8 Oct 2010

  5. Ad Systems to Deploy with Crystal Broadband

    Ad Systems Communications (www.adsystemscatv.com) completed contracts with Crystal Broadband Networks to install its proprietary, patent pending cable TV ad insertion technology . The contract names Ad Systems as the exclusive cable advertising sales company. ...

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    Tue, 28 Sep 2010

  6. Sierra Nevada Adds Ad Systems Ad Insertion

    Ad Systems Communications (www.adsystemscatv.com), a provider of digital media and video communications for cable TV networks, completed contracts with Sierra Nevada Communications to install its proprietary, patent-pending ad insertion technology . The contract ...

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    Tue, 14 Sep 2010

Webcasts

Test and Measurement Trends

This webinar will take provide an overview of major trends in test and measurement for cable operator networks with a deep dive into areas of significant int...

Deploying and Maintaining DOCSIS 3.1

A growing number of operators are readying their first deployments of DOCSIS 3.1 technology. This webinar offers insights into what operators should know as ...

Date:February 16, 2017

Improving Multiscreen Services

This new collaboration between SCTE/ISBE and BTR begins with a look at how to overcome the challenges operators have discovered as they meet subscribers' req...

January 19, 2017
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