Ad Insertion

Ad management, standards and technologies

FourthWall Media

FourthWall Gets Interactive Ad Patent

July 23, 2014

The U.S. Patent office has approved a patent for FourthWall Media's system and method of substituting parameter sets in self-contained ...

SCTE

SCTE OKs Ad Insertion Recommended Practice

July 18, 2014

The SCTE has approved one ad insertion recommended practice and two MPEG-4 standards. SCTE 130-9 2014, "Recommended Practices for ...

STRATA

Younger Viewers Find Targeted Ads Invasive

July 15, 2014

According to a survey on online video and TV from STRATA, younger audiences feel that targeted ads are more intrusive than their older ...

Vubiquity

Canoe Certifies Vubiquity VOD Ad Insertion

July 9, 2014

Canoe has certified Vubiquity's AdVU service suite as integrated with the Canoe VOD DAI platform via Canoe's Integration Certification ...

SCTE

Ad Insertion Standards Advance

June 20, 2014

Sections of SCTE 130, the Society's digital program insertion standard, have advanced both within the SCTE and with the American National ...

BTTV

Guarding against leakage impacting LTE

June 17, 2014

This video is part of our guarding against leakage impacting LTE best practices report. Download the eBook here.

Learn more from Trilithic.

Three Questions with Time Warner Cable’s Matt Haines

June 11, 2014

Time Warner Cable's vice president for cloud engineering and operations, Matt Haines, chats with BTR's Ron Hendrickson about cloud technology: what it is and isn't, network functions virtualization, SDN, and some of TWC's cloud initiatives.

TVC Delivers Precision Test Equipment and Quality Tools from Greenlee Communications

June 6, 2014

Accuracy, reliability, quality. That’s why Greenlee tools and test equipment are considered “industry-standards.” Simple – Greenlee offers superior accuracy with their testers and quality in their tools – best of all, Greenlee’s full line of products are available from TVC Communications.

Three Questions with Comcast Business' Mike Tighe

Three Questions with Comcast Business' Mike Tighe

May 28, 2014

Comcast Business' executive director of data services, Michael Tighe, chats with BTR's Ron Hendrickson about Ethernet as a growth engine, serving unconventional business customers, and the future role of Ethernet in the cable industry.

Three Questions with Cox's Kevin Hart

May 14, 2014

Cox Communications' executive vice president and CTO, Kevin Hart, chats with BTR’s Ron Hendrickson about smart home, business services and cloud technologies.

BTR Blogs

Mark Johnson, Alticast

Guest Blog: RDK Application Framework Considerations

June 18, 2014 Cable operator enthusiasm for the Reference Design Kit (RDK) is growing dramatically -  and rightly so -  as major operators in North America ...
Tim Hermes, BTR Founder and Publisher

I'm a Believer

June 11, 2014 I guess it was 3D that made me sketchy. 3D's quiet fade-to-black was not really covered heavily by us media types. Maybe it will be back. But ...
Carl Weinschenk

Two Things You Can Get in Kansas City: Super Steaks and Super Broadband

May 28, 2014 Google is picking its spots: It is highly unlikely that the company really wants to go into the broadband business across the country. It is far ...

White Papers & Special Reports

Revolutionizing Metro Ethernet Networks

July 10, 2014 The increased adoption of cloud technology and applications is having a significant impact on metro networks.  But it...
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HEVC: New Tools, New Challenges

June 26, 2014 High Efficiency Video Coding (HEVC) is the next step in video compression. Cable operators will use it in two ways: To mak...

Managing the challenges of UHF leakage and interference to LTE

June 19, 2014 For decades cable operators have managed signal leakage by monitoring in or near the 108-137 MHz VHF aeronautical band. A ...

SPONSORED CONTENT

Guest Blog: RDK Application Framework Considerations

By Mark Johnson, Alticast

Cable operator enthusiasm for the Reference Design Kit (RDK) is growing dramatically - and rightly so - as major operators in North America and Europe are in various stages of deploying RDK-based set-top boxes. The advantages of RDK are numerous...

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Featured Hangout

Leakage, Ingress and Interference in Digital Cable Networks

March 13, 2014

Join us for BTR’s fourth Google Hangout – this time on UHF leakage and LTE interference – with Nick Segura (Charter) and Ron Hranac (Cisco).
Sponsored by Trilithic.