Accenture: More TV Viewers Multitasking

accentureAccenture's third annual Video over the Internet Consumer Survey, which was released today, found in a study released that 77 percent of respondents regularly use their computer/laptop while watching TV, up 16 percentage points from last year. While numbers rose across the board on all devices, the use of tablets rose the most significantly – to 44 percent from 11 percent -- despite their lower ownership rates compared to PCs, TVs and phones. The frequency with which consumers watch video content on tablets also has increased significantly. 

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