Online Video: 40 Billion Views in November

According to comScore's (NASDAQ:SCOR) Video Metrix service, 182 million U.S. Internet users watched nearly 40 billion online content videos in November, while video ad views reached 10.5 billion. Some 85.5% of the U.S. Internet audience viewed online video. The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 20.8% of all videos viewed and 1.8% of all minutes spent viewing video online.

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