Online Video: 40 Billion Views in November

According to comScore's (NASDAQ:SCOR) Video Metrix service, 182 million U.S. Internet users watched nearly 40 billion online content videos in November, while video ad views reached 10.5 billion. Some 85.5% of the U.S. Internet audience viewed online video. The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 20.8% of all videos viewed and 1.8% of all minutes spent viewing video online.

Easily post a comment below using your Linkedin, Twitter, Google or Facebook account.

Related Articles

SCTE

SCTE Busy on the Standards Front

August 20, 2014 The SCTE announced continued progress in the creation of ...
Cox Communications

Cox Extends Connect2Compete Program

August 20, 2014 Cox Communications announced a two-year extension of its ...
AT&T

AT&T Has Gigabit Plans for Cupertino

August 20, 2014 AT&T (NYSE:T) plans to expand its GigaPower network t...

BTR Blogs

Ron Hendrickson, Managing Editor

Gigabit: Lots of Talk, not Much Walk ... Yet

August 13, 2014 Announcements about gigabit-speed broadband service, mostly fiber-based,...
Carl Weinschenk

MSOs and OTT: Best of 'Frien-emies'

July 30, 2014 The general sense is that the intense competition between cable operator...
Mark Johnson, Alticast

Guest Blog: RDK Application Framework Considerations

June 18, 2014 Cable operator enthusiasm for the Reference Design Kit (RDK) is growing ...

White Papers & Special Reports

Cable Telephony: The Future is Calling

August 2014 The cable industry made a remarkable move years ago when it took on the telco...

The Rise of the Software-Empowered Video Operator, Part II

August 2014 To accommodate the integration of more virtualized, cloud-based components wi...

LATAM Cable and Broadband: Ready for Primetime?

August 2014 BTR’s Monta Hernon walks our readers through the the opportunities and challe...

SPONSORED CONTENT

Guest Blog: RDK Application Framework Considerations

By Mark Johnson, Alticast

Cable operator enthusiasm for the Reference Design Kit (RDK) is growing dramatically - and rightly so - as major operators in North America and Europe are in various stages of deploying RDK-based set-top boxes. The advantages of RDK are numerous...

CONTINUE READING

Sponsored Video

"Click to view the LTE Express"

Sign up for BTR's FREE newsletters

CONNECT WITH US

Webcasts

There is no current content available.

Featured Hangout

Goal! How Comcast Met The Challenge of Live Streaming The World Cup To Subscriber Devices

August 27, 2014

This live video chat with Vito Forlenza, Senior Director, TV Everywhere Content & Product Strategy for Comcast Cable, and BTR editor Ron Hendrickson will examine how the Comcast team brought the World Cup to the mobile world, and successfully deployed hundreds of thousands of streams to their subscribers' devices.